Sustainability and your small business

What is sustainability?

The name sustainability is derived from the Latin sustinere (tenere, to hold; sub, under). Sustain can mean “maintain”, “support”, “uphold” or “endure.

Generally speaking Sustainability is defined as the ability to sustain or continue.

According to Wikipdia, Sustainability is the capacity to endure in a relatively ongoing way across various domains of life.[2] In the 21st century, it refers generally to the capacity for Earth’s biosphere and human civilization to co-exist. Sustainability has also been described as “meeting the needs of the present generation without compromising the ability of future generations to meet their needs” (Brundtland, 1987).

Here are few more definitions:

Sustainable business practices integrate ecological concerns with social and economic ones.

“incorporation of environmental, health, and social value into the core business with no trade-off in price or quality—in other words, with no social or green premium.”

“sustainability “concerns the specification of a set of actions to be taken by present persons that will not diminish the prospects of future persons to enjoy levels of consumption, wealth, utility, or welfare comparable to those enjoyed by present persons.”Bromley, Daniel W. (2008). “sustainability,” The New Palgrave Dictionary of Economics, 2nd Edition. Abstract.

Sustainable business practices integrate ecological concerns with social and economic ones.

Social sustainability:

“social sustainability” in this approach encompasses such topics as: social equity, livability, health equity, community development, social capital, social support, human rights, labour rights, placemaking, social responsibility, social justice, cultural competence, community resilience, and human adaptation.

Health and wellbeing:

The World Health Organization recognizes that achieving sustainability is impossible without addressing health issues.

What measures can you or your small business take to help with sustainablilty?

Ariane Eva Morin CCJM Consulting Ltd Director has worked on a number of Sustainability-orientated projects:

Project 1 : (environment)

Putting together a bid to fundraiser for a local recycling project involving raising awareness and getting local families involved in the collection and recycling process of this project.

Project 2: (social responsibility: health and wellbeing in the community

education in local community)

Focusing on: Nutrition, Physical activity, lifestyle & Emotional elements.

This a programme was specifically designed to help children learn and understand and grow into a healthier lifestyle. For long-term success for your children and their carers.

Project 3: (social responsibility: education in local community, social support)

In 2018 Ariane Eva Morin founded The Gaia Network – a not-for-profit association – for Women in Business supporting women from the local community in their entrepreneurial journey. Creating an online and offline networking and educational & support platform for west London women in business.

Project 4: Better work productivity

Since 2021 CCJM Consulting Ltd has been involved in a variety of business consulting projects of of local artists & creatives and groups who are either using recycled materials or up-cycling materials as part of their business operation.