Project management isn’t a one-size-fits-all kind of thing—it’s all about adapting to what each project needs. Over the years, I’ve worked on a mix of digital and marketing projects across different industries, and one thing’s for sure: every project is unique. Each one comes with its own goals, challenges, and quirks. The key to success? Adapting strategies to drive results while making sure the team feels empowered.
Finding the Right Approach for Each Project
Every project needs its own game plan. Whether it’s defining the scope, managing resources, or keeping stakeholders happy, no two projects are the same. For example, a fast-moving social media campaign might thrive with Trello boards and Agile workflows—quick, flexible, and iterative. But a website redesign? That calls for a more structured Waterfall approach with clear timelines and close teamwork between UX designers, developers, and content creators.
The deliverables, budget, and team dynamics shape how I approach each project. For a website redesign, I might focus on aligning UX/UI with big-picture goals. For a multi-channel marketing campaign, consistent messaging is the priority. No matter the project, the goal is always to create measurable outcomes that align with the business’s larger objectives.
“Project management is an art form, where each project serves as a canvas. The tools, techniques, and collaboration are the brushstrokes that transform ideas into a vivid, tangible masterpiece.” A E Morin Marketing Project Manager
The Basics: Planning, Time Management, and Risk Assessment
Good planning and time management are the foundation of any project. Setting clear goals makes everything run smoother, while proactive risk management—like spotting potential bottlenecks or last-minute platform changes—keeps things on track. And tracking metrics? That’s how you make sure every task moves the needle in the right direction.
But let’s be real—those are just the basics. The real magic of project success comes from strong leadership and collaboration.
Leadership and Collaboration: The Heart of Project Management
At its core, project management is about people. It’s about motivating teams, encouraging creativity, and staying calm under pressure—whether it’s a tough client demand or a looming deadline. Clear communication is everything. It ensures everyone knows their role and reduces mistakes. Aligning a marketing team or working with stakeholders on a big project? That’s where building trust and strong relationships come in.
A positive team culture is also non-negotiable. When feedback is welcomed, contributions are recognized, and morale stays high, teams can thrive—even during the most fast-paced or challenging projects. Collaboration is what fuels innovation and helps everyone push through when things get tough.
Rolling with the Punches
No matter how much you plan, surprises will come. Maybe the scope changes, the budget gets slashed, or a platform throws a curveball. These moments demand flexibility, quick thinking, and adaptability. I’ve learned to embrace these challenges as chances to refine workflows and improve for the future. After every project, I reflect on what worked, what didn’t, and how I can do better next time.
Strategic Leadership Makes All the Difference
Project management isn’t just about ticking boxes and meeting deadlines—it’s about balancing structure and flexibility to deliver real, lasting results. Whether I’m using Trello to track tasks or digital tools to monitor progress, everything I do is focused on empowering teams, streamlining processes, and ultimately making clients happy.
At the end of the day, success means more than results on paper—it’s about energized teams, happy clients, and work that truly makes an impact. As a Marketing PM, I’m always looking for new challenges and opportunities to bring my passion for collaboration, adaptability, and leadership to the table.
A E Morin
Entrepreneur, PRINCE2 Project Manager & Business Mentor
Let’s connect! Whether you’re looking for a PM to work on one of your project or want to share your own PM experiences.